Get Social with Acura


The Acura ILX is undoubtedly one of the most popular models in the lineup among younger buyers--shoppers under 35 are more likely to look into buying or leasing a luxury car that falls underneath the $40,000 mark. Even for a slightly more expensive model, younger buyers want to know they're really getting their money's worth.

That might explain some of the Acura ILX's popularity among millennial shoppers.

 

Getting Social and Getting Connected

To better reach this unique and enigmatic audience, Acura changed up the way it connects with customers. Instead of relying on classic commercial and ad spaces, Acura took their outreach to where the people want to be:

Instagram.

Why Instagram? Acura's social media manager shared her insights into this innovative new choice, saying "Utilizing Instagram Stories and hacking the platform for users to create a custom ILX experience allows Acura to be a part of the conversation in an organic way.”

Yes, when you visit @Acura on Instagram, you'll find a recent story called "ILX Stickers". This details how you can screenshot/download your own customizable image of the new and refreshed 2019 Acura ILX, and use custom Instagram Story stickers to create your dream look.

Then, get in touch with the team at Hendrick Acura of Overland Park.

 

Build Your Own 2019 Acura ILX

We'll help you find that perfect configuration either in our inventory, from one of our sister Acura stores within the Hendrick Automotive Group, or by custom ordering right from the factory.

Categories: News

Comments

Nothing posted yet.